Mercedes-Benz Fashion Week Madrid had a great turnout for its 68th edition held from 6 to 11 July, at IFEMA-Feria de Madrid and other venues in the city. The grand Spanish fashion show assembled 47 outstanding Spanish creators and brands and, like last January's edition, was held on new dates, two months earlier than usual, kicking off the international calendar to boost the event's international projection.
At this edition, the first in its history held in July, the event recorded an attendance of 40,870. These new dates gave the event greater international projection for its fashion shows, one of its priority objectives, and avoided coinciding with other fashion shows, thus attracting the interest of a greater number of buyers and foreign press. Specifically, this edition of the fashion show was attended by 40 international trade guests, representatives from top fashion outlets and distributors, and prestigious media representatives from Europe, America and Asia.
As a new development, young talents from Samsung EGO were responsible for kicking off the fashion show programme in hall 14.1 on Saturday the 7th, with the presentation of Constanza+Lab, winner of the tenth edition of the Samsung EGO Innovation Project, which was followed by the creations of another eight young designers.
Furthermore, MBFWMadrid presented an interesting off programme, which included the talk given by the prestigious journalist Jessica Michault, aimed at designers taking part in the fashion show, on the importance of digitisation in fashion to boost business and the internationalisation of its brands. Learn more at: https://www.mercedes-benz.com