Alta Moda Roma 2022: Reaffirms Quality, Innovation and Sustainability During Fashion Week
Rome Fashion Week Showcases a Spectacular Platform for Established and Emerging Fashion Designers
Reported by: Ekaterina Shevliakova
Altamoda Roma 2022 took place this year in one of the most spectacular movie themed locations in Rome (Cinecitta Studios), where most of the famous historical films like Cleopatra, and Ben Hur were filmed.
On 2 February, 2022, Rome Fashion Week began with the words of Alta Roma President Silvia Venturini Fendi. She inaugurated the event, which was held for three days in the Cinecittà Studios:
‘’Altaroma is an institution, a family, a travel companion to grow, overcome difficulties and achieve success. It is a role which we have helped to develop and which we have tenaciously defended, especially in recent years. We have been able to do this thanks to the confidence and support of local institutions, such as the Chamber of Commerce and the Region of Lazio, and of national institutions, such as the Ministry of Foreign Affairs and International Cooperation and the Italian Trade Agency.”
The fashion designers that held their fashion shows in this beautiful location included such brands as Alberto Audenino, Edoardo Gallorini, MUUSA, Simon Cracker, Casa Preti, Gaio Fatto – A Meno, and Gretel Z. who took part in the official calendar of fashion week. Altamoda also hosted Rome Young Talents fashion show and a variety of other fashion talks and digital awards. One of the designers who attracted a lot of interest for his talent and innovation was Edoardo Gallorini and it was a pleasure to interview him. View our exclusive discussion with Gallorini in the video below.
Journalist Ekaterina Shevliakoa Speaks with Designer Edoardo Gallorini and Actress Eleonara Pieroni
One of the most important outside events was a theatrical performance 'Cicatrici Preziosi' at the PLUS Arte PLUS gallery organized by Gabriella Carducci, actress Eleonora Albrecht and poet Alessandro Messina ( press office by Stefania Vaghi). This event included a fashion show by Mariel brand with the participation of female cancer surviver to bring awareness to this important subject.
Another important outside event was a fashion show entitled International Couture at Baglioni hotels (hosted by Maria Cristina Rigano) with the participation of such brands as Missaki couture, Natasha Pavluchenko, Abidikkia, Sabrina Moroso and Marcela de Cala. This showcase was a real “bridge from east to west”, as many of the designers were from the Middle East including a direct livestream with Fashion TV. It was a pleasure to interview Eleonora Pieroni actress and model who was spokeswoman for Missaki Couture Brand and took part of the fashion show.
During this season, AltaRoma reasserted its position internationally as the fashion week of new, innovative, sustainable and high-quality Italian fashion. More than 70% of the more than 80 brands produced by Altaroma – boast sustainable production. Moreover, about 80% of them are companies, start-ups and projects founded or led by women.
“Altaroma has undergone a major transformation – said President Silvia Venturini Fendi– and I think that the event and the city itself can increasingly be considered as the cradle of new ideas, innovation and start-ups. We were among the first to focus on sustainability and digital presence. Ours is a path to enhance the value of Italian production through all the new drivers of fashion development, in such a way to help brands access international markets.”
This has been another successful edition, which has confirmed the effectiveness of the digital platform and was refreshing with its live fashion shows. For more information, visit https://www.altaroma.it/it/
For more information on Edoardo Gallorini, visit: https://www.edoardogallorini.com/
For more details on actress Eleonora Pieroni, visit https://www.eleonorapieroni.com/about
Photo: Altaroma Video: @ekaterina.shevliakova Editor: Daniele Coccia