Cannes 2022: Yassine Azzouz’s GURU Becomes First International TV Series in NFT Set for Release
International actor-director Yassine Azzouz created great buzz at Cannes Film Festival 2022. Currently, he can be seen in the new action thriller REDEMPTION DAY alongside Gary Dourdan, Serinda Swan, Andy Garcia, Bradley Gregg, Martin Donovan, Samy Naceri, Khalil Kharraz, Ernie Hudson, and Robert Knepper. The film will soon be released (exploitation currently streaming in the US and on Canal+ Première), and he is also in Dernier Round (festival exhibition, released in May). But what most excited festival goers is his latest project entitled GURU, a TV series (to be released at the end of 2022), which is the first TV series to be released in NFT).
GURU Series is a unique and exclusive collection of a two-episode series, whose blockchain technology allows buyers to become the only authentic owners of the work by buying the single fragment series. The series value fluctuates on two distinct economic models, but remains on a communicating basis and which makes it very innovative because most NFT works are indexed to no value only to hype inflated by influencers or certain artists (who associate their names) hoping to develop a community with a high engagement rate.
The advantage of the GURU Series project is that the GURU NFT community will be both its audience + collectors and potential fans of the series whose primary purpose is real entertainment content in the international cast, whose value fluctuates through traditional streaming platforms (Amazon Prime Video, Netflix) and which will travel from territory to territory for decades, which will have a direct impact on the value of NFT.
People need guarantee and as the creative director Yassine Azzouz believes it is important to marry the two worlds: the physical world and the digital world. Having a physical collectable art is the perfect marriage between the two worlds, and collectors are more reassured.
Never done and never seen before! No one has seen the series, and the first to see it will be the collectors. A series of exhibitions followed by a screening will be planned worldwide and the first will naturally be at the phenomenal Palais de Tokyo in Paris known for its dedication to modern and contemporary art.
About: Director Yassine Azzouz
Azzouz is a French actor, screenwriter and director born on 24 March 1984 in Nanterre in the Hauts-de-Seine. Born in Nanterre, his family moves to the suburbs of Paris when he is five years old. He grows up in a residential area of Ermont. In high school he plays and makes small films with friends in the neighborhood, and ultimately continues his passion for film which has garnered him the accolades of present day.
For more information on Azzouz, please follow him on IMDB.com
About Cannes Film Festival:
Festival de Cannes (known in English as the Cannes Film Festival), is an annual film festival held in Cannes, France, which previews new films of all genres, including documentaries, from all around the world. Founded in 1946, the invitation-only festival is held annually (usually in May) at the Palais des Festivals et des Congrès. The festival was formally accredited by the FIAPF in 1951. It is one of the "Big Three" major European film festivals, alongside the Venice Film Festival in Italy and the Berlin International Film Festival in Germany, as well as one of the "Big Five" major international film festivals, which consists of the three major European film festivals, the Toronto International Film Festival in Canada, and the Sundance Film Festival in the United States.
Photos:
Cover: Vincent Ars
Additional photos:
Chrisygraphy