Kelly Rowland Headlines 20th Anniversary Red Dress Collection Event
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Reported by: Taylor Lynn
Award-winning singer, songwriter, actress and producer, Kelly Rowland, and chart- topping singer-songwriter, Lauren Spencer-Smith, joined the American Heart Association’s Go Red for Women® Red Dress Collection® Concert – Powered by Pandora®.
The American Heart Association’s Go Red for Women Red Dress Collection Concert - Powered by Pandora took place on Thursday April 7, 2022 at the Avalon Hollywood in Los Angeles.This year’s event was a celebration of the last two decades, bringing together powerful voices across music,entertainment, fashion and philanthropy to raise awareness about women’s heart health. Through a collaboration with Pandora, the invitation-only, in-person event was amplified to reach people across the country through a broadcast of the show on Pandora’s platform, live.pandora.com, on May 4, 2022.
Kelly Rowland Headlined at Star-studded 20th Anniversary Red Dress
Kelly Rowland, Award-winning singer, songwriter, actress, executive producer and author of the upcoming children’s book “Always With You, Always With Me” headlined the show with a performance of her greatest hits. Kelly has a personal connection to the work of Go Red for Women after losing her mom to a sudden cardiac arrest. Lauren Spencer-Smith, the singer-songwriter from Vancouver Island, opened the show with a performance that included her chart-topping "Fingers Crossed," and teased new music from her upcoming debut album. Spencer-Smith earned over 170 million streams and critical acclaim from Billboard, Genius, Stereogum, and more, on her breakout single, setting the tone for a landmark year ahead. To honor the 20th anniversary of the Red Dress Collection, the following celebrity alumnae returned to the stage: Star Jones, Garcelle Beauvais, Elisabeth Röhm, Jeannie Mai, Christina Milian and Vivica A. Fox. The alumnae acted as presenters while revealing their personal connections to heart disease and stroke.
WHERE: The Avalon Hollywood, 1735 Vine St, Los Angeles, CA 90028 WHEN: The Red Dress Collection Concert will streamMay 4, 2022, on Pandora’s streaming platform. HOW: Watch on Pandora’s streaming platform, May4, 2022. WHY: Through the Red Dress Collection Concert, the American Heart Association is uniting powerful voices to raise awareness of the importance of prioritizing heart health so women can reclaim their health today,resulting in better, healthier tomorrows.
Cardiovascular diseaseremains the No. 1 killer of women andthe leading cause of maternal mortality in the U.S. Less than half of U.S. women have good heart health as they enter pregnancy. It’s vital that women are healthy before, during, and after their pregnancy, as improved heart health before pregnancy can reduce their medical risks later. The American Heart Association’s Go Red for Women movement is nationally sponsored by CVS Health. Special thanks to jewelry provider Loren Hope.
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About Go Red for Women® The American Heart Association’s signature initiative, Go Red for Women®, is a comprehensive platform designed to increase women’s heart health awareness and serve as a catalyst for change to improve the lives of women globally. While the majority of cardiac events can be prevented, cardiovascular disease is the leading cause of death in women, claiming the lives of 1 in 3 women. For 18 years, Go Red for Women has encouraged awareness. The movement harnesses the energy, passion and power of women to band together and collectively wipe out heart disease. It challenges them to know their risk for heart disease and take action to reduce their personal risk. It also gives them tools they need to lead a heart healthy life. The Go Red for Women movement is nationally sponsored by CVS Health,with additional support from national cause supporters. For more information, please visit GoRedforWomen.org or call 1-800-AHA-USA1 (242-8721). About the American Heart Association
The American Heart Association is a leading force for a world of longer, healthier lives. With nearly a century of lifesaving work, the Dallas-based association is dedicated to ensuring equitable health for all. We are a trustworthy source empowering people to improve their heart health, brain health and well-being. We collaborate with numerous organizations and millions of volunteers to fund innovative research, advocate for stronger public health policies, and share lifesaving resources and information. Connect with us on heart.org, Facebook, Twitter or by calling1-800-AHA-USA1.
About Pandora Pandora, a subsidiary of SiriusXM, is the largest ad-supported audio entertainment streaming servicein the U.S.Pandora provides consumers a uniquely-personalized music and podcast listening experience with its proprietary Music Genome Project® and Podcast Genome Project® technology. Pandora is also the leading digital audio advertising platform in the U.S. Through its own Pandora service, its AdsWizz platform, and third party services, such as SoundCloud, the Company connects brands to the largest ad-supported streaming audio marketplace in the country. Pandora is available through its mobile app, the web,and integrations with more than 2,000 connected products.
For media inquiries:
American Heart Association: Jayme Sandberg, Jayme.sandberg@heart.org
Heidi Anne-Noel, Pandora: hanne-noel@pandora.com
Brittany Herrmann, Edelman: brittany.herrmann@edelman.com, (accredited media inquiries only).
Image and Video: Getty