Bread & Butter Celebrates The Next In Style And Culture In Berlin
Zalando gave an exciting preview of the third BREAD&&BUTTER (B&&B) edition. The Pop-Up of Style and Culture is a curated mix of the next in fashion and music and a ‘see now, buy now’ weekend with more than 40 brands happening from 31st August - 2nd September at Arena Berlin.
Zalando gave an exciting preview of the third BREAD&&BUTTER (B&&B) edition. The Pop-Up of Style and Culture is a curated mix of the next in fashion and music and a ‘see now, buy now’ weekend with more than 40 brands happening from 31st August - 2nd September at Arena Berlin.
During the preview event, Carsten Hendrich (VP Creative Lab Zalando) and Jolanda Smit (Head of Group Brand Relations Marketing Zalando) revealed the participating brands and B&&B highlights. Also the new Bread&&Butter 2018 ‘Pop-Up’ concept was introduced, which gives direct access to sought after exclusive products, limited editions and easy shoppability. Furthermore, the new Bread&&Butter shopping hub was announced to launch at the end of August on Zalando, accessible via breadandbutter.com.