Anttoni Lopez Champions Inclusivity and Confidence as Alpha Male Cosmetics Prepares for Exciting Relaunch
- Kimberly Porter
- Jun 5
- 2 min read
CEO Embraces Pride Month with Community Outreach and a Fresh Vision for Men’s Beauty
Anttoni Lopez, founder and CEO of Alpha Male Cosmetics, is making waves in the beauty industry by challenging traditional ideas of masculinity and encouraging men to embrace self-expression. As Pride Month unfolds, Anttoni is focused on breaking down barriers around men wearing makeup, especially among heterosexual men in entertainment, while standing in solidarity with the LGBTQ+ community.
Throughout June, Anttoni is actively participating in speaking engagements, community forums, and Pride Month panels that explore the connections between masculinity, identity, beauty, and acceptance. His goal is to foster spaces where all men, particularly men of color, can feel confident, represented, and free to express themselves.
“Representation starts with visibility,” Anttoni shares. “Whether in the boardroom, backstage, or the barber chair, men deserve to be seen, heard, and celebrated for embracing their full selves. I’m honored to lend my voice this Pride Month and beyond.”
This week, Anttoni will be featured in a special collaboration with MoMedia Films, premiering Wednesday, June 4. The film offers a personal look at his journey, the growth of Alpha Male Cosmetics, and his vision for the future of men’s beauty.
Anttoni is also set to appear at MOBIfest, a vibrant Pride celebration in New York City that highlights Black queer voices and experiences. The event features performances, panels, and cultural discussions, making Anttoni’s involvement a meaningful addition to conversations about identity, inclusion, and self-expression.
He has been recognized for his leadership and advocacy. Anttoni has been featured in Forbes, The New York Times, FOX News, and Entertainment Weekly for his efforts to shift the narrative around men and makeup.
Looking ahead, Alpha Male Cosmetics is gearing up for a relaunch in September 2025. The refreshed product line is designed for today’s men—including those in media, sports, and other public-facing roles. The relaunch will feature a dynamic marketing campaign, influencer partnerships, and an interactive podcast aimed at sparking honest conversations about confidence, culture, and image.
“Alpha Male Cosmetics isn’t about taking away from men—it’s about helping them feel more confident,” Anttoni says. “Enhance Your Handsome is our motto. The way forward is freedom of choice.”
Anttoni Lopez is currently available for podcasts, grooming sessions, panel discussions, community events, and Pride Month collaborations.
About Alpha Male Cosmetics
Founded by Anttoni Lopez, Alpha Male Cosmetics is a bold and inclusive men’s beauty brand challenging outdated standards and empowering all men (straight, gay, trans, or non-binary) to look and feel their best. With performance-grade products catered specifically for all men, especially men of color, the brand is redefining beauty and confidence for a new generation of men.