Estée Lauder Opens First European Store in Milan

Estée Lauder has chosen Milan to launch the brand's first European store, which opened on November 6th.

The store concept has been designed by the brand’s New York headquarters and it brings a 360 degree beauty experience to the Italian capital of luxury, fashion and design.

Customers can benefit from personalized consultations, digital interaction through iPads, customized gift wrapping services and access to the entire product range, for a very unique brand experience.

The store is located at 7 via Dante, in the very heart of Italy’s fashion capital.