top of page

White Milano: Buyers Lean Towards Sustainable Fashion

The 25, 256 of buyers and insiders turned out once again goes show WHITE’s role as a landmark platform. Thanks to a well balanced brand mix, new areas and a focus on sustainability, the Show has bolstered the retail and the dialogue with the prosumers. Buyers at + 2,3%, with those from abroad reaching +6,8% , and the Italian ones +1,4%.

It has been a success, considering that the show has seen the presence of top international buyers like Printemps and Spree, from France; H.Lorenzo, Elisa B. and The Voyager, from the USA; The and Studio 120 (UK); Andrews (Canada); Doshaburi (Spain); Tsum (former Soviet Union); Onward from Japan and many others. There has also been a notable attendance by the international press, which has reached 1, 200 units. Read more:

bottom of page